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Gucci's Cheapest Stuff Ever

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  Gucci wants to change the business. Or, rather, the entertainment business. The Italian brand has joined the chorus of brands and retailers that demands a permanent restoration of the fashion system thanks to Covid-19, adding the weight of a global giant name to the movement. On Monday, Alessandro Michele, the creative director of Gucci, held a video news conference to announce that the brand will reduce the number of programs each year five to two, effectively abandoning the idea of ​​cruise shows, half of the middle season. Extravaganzas that has remained in a Roman necropolis in Arles and the Capitolino Museum in Rome (among other places). He also wants to eliminate distinction between men's wear and women's clothing, and traditional autumn denominations / winter and spring / summer. "We need a new oxygen to allow this complex system to be reborn," said Michele, talking from his study in Rome, while greeting a big black fan. One way to do it, he said, is to reduc