Gucci's Cheapest Stuff Ever
Gucci wants to change the business. Or, rather, the entertainment business. The Italian brand has joined the chorus of brands and retailers that demands a permanent restoration of the fashion system thanks to Covid-19, adding the weight of a global giant name to the movement. On Monday, Alessandro Michele, the creative director of Gucci, held a video news conference to announce that the brand will reduce the number of programs each year five to two, effectively abandoning the idea of cruise shows, half of the middle season. Extravaganzas that has remained in a Roman necropolis in Arles and the Capitolino Museum in Rome (among other places). He also wants to eliminate distinction between men's wear and women's clothing, and traditional autumn denominations / winter and spring / summer. "We need a new oxygen to allow this complex system to be reborn," said Michele, talking from his study in Rome, while greeting a big black fan. One way to do it, he said, is to reduc